Given the privilege we have to talk to real people about their health and nudge them towards making real changes in their lives, we Interaction Designers often have to choose between being proscriptive or prescriptive.
Between a gentle nudge and a hardcore push. Between understanding concern and a plaintive plea.
Over time we’ve learned the [...]

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Alex: This must be a joke. I just got some email saying that I made the Boston Business Journal’s “40 Under 40” list.
Leigh: I have no doubt you were – spend a decade shaking up the way people talk about health, throw in a couple examples of how this improves lives, and people are bound [...]

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