Our own Alex Drane recently went into the WBNW 1120 AM radio studio for a live, on-air segment with host Chuck Morse. His “Business Spotlight” show airs in greater Boston, Plymouth, and Worcester, Massachusetts.

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Photo by jschneid, used under Creative Commons License

As someone who spends his working hours trying to engage his listeners in a wide range of topics (and as someone who, like the rest of us, isn’t necessarily waiting around for health information to find him), Chuck brought some interesting observations to the segment, including:

• How health insurers can get on people’s good sides by telling them about covered benefits they may not have known about (such as stress management clinics in their neighborhood) instead of all the things that aren’t covered.
• How Eliza’s soup-to-nuts technology makes our automated calls different (in a good way) from everyone else’s. Because in the words of Chuck, if he gets that tell-tale pause, you can just “forgettaboutit.”
• How Eliza ensures that every outreach is HIPAA compliant (Eliza’s on-staff privacy officer must be “worth [her] weight in gold,” according to Chuck).
• How targeting specific geographic areas connects people with helpful local resources. Chuck acknowledged the fact that there’s a lot of stuff out there, and a proactive outreach pointing us there may be just what we need in our busy lives.
• How a combination of mediums (phone, email, text message, mail) lets Eliza interact with people the way they interact with the world – with the goal of seamlessly fitting into how people are naturally processing information.
• How Eliza integrates the wealth of health information other organizations have by personalizing the content to each individual and delivering it in an accessible way.
• How to get people to pay attention to – not tune out –health related web sites that are chock full of resources but sometimes difficult to navigate.
• And most importantly – how people’s lives may be saved through this kind of proactive, tailored outreach.

Pretty heady stuff for a half hour interview. Fun, too.