While there are still a lot of kinks to be worked out as states gear up for the health exchange market (you can read about some of the latest developments here), many health plans are wisely using this time to figure out their strategy for coming out on top.

We recently had the pleasure of learning from someone who’s been there, done that, so to speak – Rosemarie Day of Day Health Strategies.

As the founding Deputy Director & Chief Operating Officer of Massachusetts’ health insurance exchange (the Commonwealth Health Insurance Connector Authority), Day played a significant role in launching the first state-run health insurance exchange in the United States.

Given this experience, she knows what’s needed to compete and win in the exchange marketplace. In fact, she is currently consulting to over half a dozen states and numerous private companies on health insurance exchange implementation.

She sat down with our own Marc Jeffreys to talk about discussing the state of the exchanges today, learnings so far, and how consumer engagement and satisfaction can drive a competitive conversion strategy.

To listen in, just register here to gain access to the recording.