It’s the end of a long day packed with presentations and commentary, and there’s just one more thing standing between you and a cocktail.

Award-winning spoken word artist Sekou takes the stage at the Health 2.0 meets Ix Therapy conference  to demonstrate the power of healthcare communication that skips past the superficial questions to connect on a deeper, more meaningful level.

This original performance illustrated how approaching people in an authentic way, with a true sense of give and take, can guide members and patients towards these valuable resources and engage them in a dialogue about their health and their healthcare.

It’s an approach that includes elements of behavioral economics, consumer marketing, and simple humanity. And Sekou brought this idea home in the most, um, visceral of ways.

Does the concept of getting “soul to soul” with people feel a bit outside your comfort zone?

Consider this: we’ve found that “primer” calls that simply share a healthy tip or a suggestion for adjusting to the current economy actually increase the impact of subsequent outreach that includes a more direct call to action.

Give soul to get soul. Dig?