We often look to the world of consumer product design for inspiration when designing our own outreach.

So we read with interest a recent review in Wired magazine that singled out one new mobile device from the crowd. It wasn’t the phone with all the latest bells and whistles – it was the one with an interface described as “endearing.”

When food is cooked with love, people taste the love; when things are designed with love it makes for a loving experience.

Those are words to live by to the folks behind Sagem’s Puma phone, and they are words that we take to heart, too.

The result? Comments like these from the people with whom we interact….

“I do appreciate [health plan’s] concern and maybe for waking me up a little a little bit to get a little more aggressive in seeing a doctor, so I thank you for your wake-up call.”

“Oh thanks for jogging my memory; thank you so much. I’ll get on the phone and make my appointment tomorrow without fail. Thanks again; bye-bye”

“I feel very good about that; about you calling me. I mean it makes me feel special. And I was having sort of- a little bit of a down day today and that has cheered me up. Thank you very much. Bye-bye.”

“It’s wonderful that I would get a call from Medicare. It makes me feel good. Makes me feel a little bit lifted; more than what I was earlier. It makes me want to cry because people out there really care. They care about people and their health. It’s not just because of the money they can get from them. But it’s down to heart loving people. It’s the health they care about. People is what matters. Not the money. And I hope the world will think about that. I appreciate it and thank you so much. Bye-bye.”

“Well I usually don’t engage with phone solicitations of any kind but I went ahead and listened and I felt- I would say somewhat inspired by that very meaningful reminder. So thank you; I will see what I can do to take that walk in the park. Have a great holiday; bye-bye”.

There’s always going to be a Next Big Thing.

To us, the challenge is in staying fresh, staying relevant, and most of all, staying authentic.