Go online and shop for clothes that have been selected to fit your shape at MyShape.com. Log on to Facebook and see ads that have been selected especially for you. What’s going on?

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According to Bruce Kasanoff, author of and founder of the blog NowPossible.com, what we are witnessing is the emerging personal economy—not just in commerce, but in areas as diverse as education, entertainment, politics and health care.

Here at Eliza we make personalization our watchword in all that we create, and so we sent Mr. Kasanoff some questions about this subject in which we’re so keenly interested and begged him to wax eloquent.