The day before a recent business trip Josh popped into my office to drop off Eliza’s new blog cards.

These are about half the size of a normal business card, featuring the red mohawked chocolate rabbit and the elizablog web address. They’re on good paper, and cool, and I since I had been sweating Sarah’s since the Audience conference  in NYC I was glad to take these on the road with me.

The clients I gave it to got a kick out of the rabbit and it turned out to be a great way to start a conversation about the “hardcore” analysis that’s part of the ElizaLive suite of engagement and analytic products.

The reaction of my niece, on the other hand, is another story…

It just so happens that my sister and brother-in-law live 5 minutes from one of the clients I was visiting so I stopped by to see them and my nieces who are 7 and 4. During the visit I pulled out the cards and handed them to the girls.

The oldest, Paige gave it a look and a chuckle and asked, “Is that a chocolate rabbit?” I said it was.

Then Brooke (the precocious one), who had been blankly looking at it the whole time, passed it back to me and said deadpan: “I better not find that in my Easter basket” …and walks away.

They must not get to discriminant function analysis until kindergarten.